What it is: A creamy, sulfate-free shampoo that hydrates normal to thick, dry, color-treated hair.
Hair Type: Medium and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Frizz
- Color Safe
Key Benefits:
- Superior moisture
- Touchable softness
- Extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
Formulation: Liquid
Highlighted Ingredients:
- Jojoba: Moisturizes hair.
- Green Tea: Promotes a healthy-looking scalp.
- Sage: Supports hair follicles.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This formula includes a signature aromatherapy blend of lavender, bergamot, and patchouli and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.
Clinical Results: Based on consumer testing of 82 women using a regimen of Hydrate Shampoo and Conditioner (conditioner sold separately):
- 88% of women said hair feels instantly soft
- 84% of women said hair feels intensely nourished
