About this itemThe perfect cooler for any occasion. Our most advanced cooler yet and the perfect combination of Lightweight yet heavy duty. With top-of-the-line performance and features like our Ultratherm insulation that provides advanced ice retention (the longest-lasting among all our coolers!) this cooler will keep your drinks cold for as long as you need! On top of this, our IMX weighs 40% less than coolers with similar performance and packs features like cup holders, a fish ruler, bottle opener, lockable lid, and wire basket all into a one stop shop for coolness. Features
